“Retargetingas” facebook sistemoje


Facebook testuoja naują
produktą reklamuotojams – “Facebook Exchange”. Tai realaus laiko reklamos aukciono sistema, kuri įgalina pasiekti tik tam tikrus vartotojus, kurie lankėsi tam tikruose puslapiuose (kažkas panašaus į retargetingą).

Kaip tai veiks?

Aš Gedas, apsilankau Jūsų svetainėje (pvz. kelionių agentūra) ir žiūrinėju kelionę į Latviją – man įsegamas slapukas ir jei kelionės nenuperku, Facebooke matau reklamą su geresne kaina. Reklamuotojai varžosi dėl kainos, kurią kainuos parodyti man šią žinutę.

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