Google: adwords nekanibalizuoja organinės paieškos rezultatų


Viena iš paieškos rinkodaros teorijų – Adwords pirkimas neturi jokios finansinės naudos, nes kanibalizuoja srautą, kurį galėtumėte susirinkti vien būdami organinės paieškos rezultatuose.

Siekdama patvirtinti arba paneigti šį teiginį, “Google” sustabdė adwords reklamas ir išmatavo koks poveikis srautui,

kuris ateina iš organinės paieškos rezultatų.

Skaityti toliau: Google: adwords nekanibalizuoja organinės paieškos rezultatų

Reklamos internete pyragas


Pasak TNS, 2011 metais reklamos internete rinka buvo lygi 28 mln. lt. Neblogai? O jei pasakytume kad tai sudaro tik 46% to, kas buvo išleista laikraščiuose? Tada jau skamba neįtikėtinai..

O kiek iš tikrųjų? 28 milijonai realiai atspindi tokių grandų kaip delfi, lrytas, 15min, Adnet, TradeDoubler ir epaso pajamas. Bet ar nieko netrūksta šių grandų tarpe?

Skaityti toliau: Reklamos internete pyragas

Įamžink savo lauko reklamą


Google paskelbė, kad artmiausiu metu paleis savo “Street View” automobilius ir fotografuos Lietuvos šalį. Mums marketingistams

reiškia tik vieną – nemokama reklamos galimybė, tereikia laiku ir vietoje naudoti OOH.

Projekto eiga turėtu pasirodyti adresu:

Atnaujinimas: deja, duomenų apsaugos sargai neleido „Google“ fotografuoti gatvių Lietuvoje:


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