Reklamos apimčių apžvalga 2012-01/2012-03

“TNS LT” paskelbė reklamos apimčių monitoringo apžvalgą. Įdomūs pokyčiai:

  • TV augimą lėmė intensyvi primųjų metų farmacininkų reklama (+21,5%).
  • Interneto reklama mažėjo dėl detalesnio ir optimalesnio kampanijų planavimo.
  • Kino reklama augo dėl aktyvesnių kino centrų pardavimo veiksmų, 3d reklamos galimybių.

 

Reklamos apimčių apžvalga 201201 03

 

 

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